April 18th, 2014

Social media training for business

Social Media And A Long Term SEO Strategy for Your Business Website Ranking

There are 10 organic search result spots on first page Google and everyone wants to be there. A good social media strategy along with a good SEO strategy can help get your business website first page Google. But getting there is only the start. Staying there is a long-term process. Everyone wants to sell you their services to get there, but how do you actually stay there?

SEO And Website Ranking

Image compliments of Nick Stamoulis – 4 Things New Site Owners Need to Understand About SEO

Nick Stamoulis wrote a great piece on understanding SEO for new website owners. We have all gotten the emails and phone calls for so-called SEO experts promising first page Google results. Nick shared a great email, pictured above, that had been sent to him. (You can read Nick’s comments and his great article here.) There are so many businesses promising us the world, and there is so little understanding of what it really takes to get first page Google and stay there. Getting there is one thing. Staying there is another.

I did a social media and SEO experiment a while back that allowed me to dominate the first 3 pages on Google for quite a long period of time: read it here. As I slacked off my activities, more and more of those links began to fall off from the search results. I was experimenting with the keywords “social media training Halifax and Dartmouth“. What I learned was this, if I wanted to have as many search engine first page results as possible, I needed to develop a long-term SEO strategy. Nick Stamoulis says it best when he says that “SEO is a long-term”.

So I dominated the first 3 pages of Google search, so what? It certainly gained me a lot of attention and it provided me with a great learning experience. Once I had a listing on first page, I wondered how far I could take it. It was amazing to see how far I could take it. I learned that I could get first page Google fairly easy; but staying there required effort as well. If you want your business to be first page Google, you should also have a plan for staying there. Remember that there are only 10 organic search spots on the first page of Google, and everyone wants to be first page.

Social media can definitely assist you in getting  first page Google. But it’s not the only thing you need to do. Social media can get (1) eyes on your site, get (2) others talking about it, get (3) others linking to it and it can get (4) others referring it to their friends. These are not bad at all. But they are only part of the entire process. You should think of your social media in this way…”It enhances what you are already doing.”

To stay first page, you need to be feeding Google and your audience great content that is worth reading and sharing. Sharing is a key part of staying first page Google. Social media can create sharing, but you have to create the great fresh content that’s worthy of being shared. Creating good fresh and interesting content is going to take effort. A long-term SEO strategy understands this and accepts this in its long-term goal. You need to be prepared to do this.

And sure you can get help with all this, but it is still going to take effort on your part in some form. There is no quick fix to getting first page Google and staying there. It’s takes time and effort to get there and stay there. You need to settle this once and for all in your mind and develop a long-term plan. Forget the quick fix. Prepare for the long haul. When you understand this process, you will build this into your daily life. SEO is a lifestyle you might say, and not a hundred yard sprint. Prepare yourself for the road ahead. Business is work. Don’t always be looking for the easy way out. Work smart and wisely. But don’t go at it half heartily. Don’t be fooled by others who promise you the world with little effort on your part.

4 comments
Robcairns
Robcairns

Remember their is no easy way to Page 1 on Google. Be careful of easy fix solutions like buying back links. They are actually frowned upon and could even get you banned on Google. Being banned on Google is like a death sentence but a lot of these so called SEO firms do not care.

One of the big factors besides key words is changing content. Google actually favors sites which have new content on a regular basis on them. One of the best reasons to write a blog - they actually help SEO.

Social SEO Consultant
Social SEO Consultant

back in the day when I was trying to get on page 1 of Google for the longtail KW phrase "How to get ranked on page 1 of Google" I said the same thing many times... Getting there is one thing. Staying there is another. that was then + this is now • so we're still ok organic and video versions

How to Get Ranked on Page 1 of Google http://bit.ly/IJD2DZ

How to Get Ranked on Page 1 of Googlehttp://goo.gl/CJ0xw

4JeffBrown
4JeffBrown moderator

@Social Local Video SEO And with the rules changing all the time, it's getting even more sporting out there. Thanks for commenting. All the best for a great weekend and a great week of business :-)

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