Social media training for business

Does “Talking About” Numbers Matter More Than Facebook Page Likes?

When it comes to Facebook Pages, the “Talking About” metric, I feel, is more valuable than the number of Page “Likes”. It’s one thing to “Like” the page, and it is another thing to interact with the Page.

As a Facebook Page owner, you should be trying to create as many interactions on the Page as possible. Whether it is comments, post likes or shares, they are all good to have happen on the page. Post shares are the best for creating greater visibility.

Talking About - Facebook InsightsNow you will not see any data from Facebook Insights till you hit the 30 “People Talking About This” level. Once you get there, you will see the stats from all the interactions. This is a good place to be. You will find  this information in the Insights section just above the cover photo of the Page.

Consider that many “Like” a Page and never return or interact with it. When you get interactions, that’s a good sign of a healthy Facebook Page. So focus on creating “Interactions”. When someone comments, comment back. When someone likes a post, thank them. When they share, like what they have shared. This will go well with you.

If you have any questions, please comment below. Have a great day.

Social Media Halifax – Monitoring Your Social Media #visibility

For my Halifax social media clients, it’s always a good idea to monitor your social media stream. You never know what the cat will drag in and what others will say about you and your business. Here’s a peak at a hashtag that I found when monitoring Twitter, and one I found in my email from Twitter:Continue Reading

How To Secure Your Social Media Passwords

You have a lot of social network sites that require passwords. Have you ever wondered how you are going to secure your social media passwords? Each site should have its own separate password. How do you do that and keep sane? Things to focus on for using social media networks safely: Each site requires its own separate andContinue Reading

Make Yourself A Keeper In The Eyes Of Your Social Media Community

When it comes to your social media, you can always try to push your way into more networks. You can use hashtags and keywords to throw yourself out there. But there is a better way to grow your social media community and those looking to you for help for their businesses. Make yourself a keeperContinue Reading

Using Social Media For Business Requires Up To Date Software For Security

If you are going to use social media for business, you are going to have to make sure that your software and your equipment is up to date. Bad things can happen when we fail to update our devices and our software. Bad things are not good for business in Halifax, Dartmouth, Truro, Nova Scotia orContinue Reading

Delivering Free Social Media Workshop For Local Non-profits And Volunteers In Truro Today

Do you lead or work with a local non-profit or volunteer community organization? Are you looking for ways to work more effectively in the non-profit sector? For those who have signed up for today’s program, I am looking forward to bringing greater understanding and functionality to your social media efforts. The event will be held atContinue Reading

We Live In Dynamic Times Of Opportunity

Change is happening so rapidly in business these days. I have been having a hard time keeping up and blogging on a regular basis. I apologize in advance for not being present as much as I should have been. I will make it up to you in the near future. Many of my workplace education programs haveContinue Reading

Looking To Run Social Media For Business Workshop In Truro – Interested?

I have been doing a lot of training programs for social media outside of the Truro area. There has been interest from several individuals in running a social media program in the Truro area for business. Are you interested in learning “How” to use social media for business? How would these programs work? They wouldContinue Reading

Social Media Safety Audit For Business, Family & Personal – Halifax, Truro, Toronto, Vancouver

I got the call with my daughter crying and telling me that she had just gotten a call on her cell phone. It was a threatening call demanding that she perform an illegal act. The caller told her he knew where she worked and that he had her cell phone number. Don’t let this happenContinue Reading

Facebook Profile Duplicated & Used To Scam Friends – Social Media – Halifax Dartmouth Toronto

Last post I wrote about a Facebook scam that used a Facebook Profile to send out messages that contained a bad link in it. This link would act like a virus. It affected many accounts and caused some mild concern. This time I want to warn you about duplicate Facebook Profiles used to scam yourContinue Reading

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